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Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google's natural listings, rather than paid ads.

Read more about "What is SEO?" here. 

Yes, your business should be investing in SEO. Search engine optimization is the best way  to increase traffic without paying for each and every click.

When you run PPC ads, you'll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free in terms of cost per click. Of course, it takes investment into the  skills and resources needed to rank a website on search engines.

SEO is the process of optimizing your website in order  to rank higher on search engines. But how does SEO work?

Google uses over 200 ranking factors that allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages.

To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.

The cost of SEO services varies depending on what is included. Most SEO projects in 2022 cost between $300-$10,000 per month based on the scope of the project. A one-time project can range between $500-$30,000 and hourly rates for consultants fall between $80-$200 per hour. 

The prices vary due to the quality and resources provided by the work. For example, if your company wants to invest heavily in backlinking you could expect to pay a higher price tag. Other factors such as content production, technical site fixes, and strategy play a part in determining the price as well.

Reach more on "How Much Does Search Engine Optimization Cost?" here. 

If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google and search for your website. (ex:.,“site:larrynorrismarketing.com”)

If you see your site’s web pages listed, you know that your site is indexed. Reasons why your website isn’t ranking could be that:

• Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. You can’t launch a website and expect to rank for your target queries overnight; you need to demonstrate that you deserve to rank.
• Your content doesn’t match the searcher's intent, or lacks in-depth analysis  and or quality compared to the pages that rank for the queries you’re looking at. You need to ensure that the pages you serve are at least as good as, ideally better than, what’s already ranking. 

If you don’t see any of your website’s pages listed, this means that it has not been indexed. Reasons for this could include:

• Your website is blocking search engines from crawling it or is instructing them not to index it. Resolve these blocks, and you should see your site indexed.
• Your site has launched very recently (within a few days), and you have not submitted the site to Google or linked to it from anywhere, meaning it hasn’t yet been indexed. Set up Google Search Console and request indexing.
• Your site has received a sitewide manual penalty for violating Google’s Webmaster Guidelines. This is rare and unlikely. However, you would need to have been using some seriously black-hat SEO tactics for this to happen.

It truly depends.

The days of launching a website, optimizing your title tags, and ranking in a few weeks are long gone. You can't launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority. You need to earn your way to the top of Google and deserve to be there. 

A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

Ideally, businesses should work to  balance multiple marketing channels. This helps  to avoid a reliance on any single source of traffic. However, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. 

Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

Link building is the process of getting other websites to link to yours.

You see, links are one of Google's top 3 ranking factors, with these acting as a form of social trust from one website to another.

However, not all links are created equal. Think of links like real estate; it could be a great home in a bad location, thus bringing down the value. The same works with a website. If the links directed  to your website are not high quality, the value of your site goes down in Google's eyes. Focus your efforts on earning links from websites that are topically related to your business, and that are held in authority.