Independent SEO Services for Brands
★★★★★SEO expert and consultant offering tailored strategies to improve your search engine rankings, drive organic traffic, and boost sales.
With a focus on actionable insights and proven techniques, I provide results-driven SEO services designed to meet your specific business goals. From comprehensive audits to ongoing optimization, every step is built around data and performance metrics to ensure measurable success. Whether you need local SEO, enterprise SEO, technical fixes, or content strategies, I deliver clear solutions to help your website achieve lasting visibility.
Professional, Personalized SEO Services
Whether you have an in-house SEO team or need an experienced SEO strategist or consultant, I specialize in driving measurable growth through data-driven SEO and content marketing. Acting as an extension of your team, I refine both on-site and off-site SEO, develop high-impact content strategies, and implement advanced SEO techniques to optimize for both traditional and AI-driven search. This approach attracts targeted organic traffic, enhances lead generation, and increases revenue.
On-Page SEO
On-page SEO is a critical component of any successful digital strategy, requiring meticulous attention to detail and deep industry expertise. It involves optimizing foundational elements such as title tags, meta descriptions, header tags, and content to increase search engine visibility and user experience. These optimizations not only improve your website's credibility but also foster greater user engagement and drive measurable results. Other advanced strategies include implementing programmatic SEO to scale content creation efficiently and develop sophisticated internal linking frameworks to seamlessly guide search engines through your site. These tactics go beyond the basics, leveraging data-driven insights and years of hands-on experience to deliver long-term growth. Search engines prioritize websites that provide clear, accessible, and authoritative information. By applying proven methodologies and continuously adapting to algorithm updates, your site will always be fine-tuned to meet and exceed search engine expectations. This approach not only boosts rankings but also positions your website as a trusted resource, attracting more organic traffic and establishing your authority in your industry.
Off-Page SEO
Off-page SEO focuses on activities outside of your website that build its credibility and authority in the eyes of search engines. At its core, off-page optimization relies heavily on backlink building, which involves earning high-quality links from authoritative websites. These backlinks act as endorsements, signaling to search engines that your content is trustworthy and relevant. Effective backlink strategies can include creating compelling, shareable content, such as infographics, guides, and reports that naturally attract links. Outreach to reputable websites and influencers in your industry can further amplify your content and establish your site as an authority. Additionally, ensuring your business is listed accurately in local directories and gathering positive reviews strengthens your credibility, especially for local search results. Ultimately, off-page SEO serves as a critical component in improving your website’s rankings and extending your digital footprint. By building trust and authority beyond your site, you can foster stronger relationships with your audience and search engines alike.
Technical SEO
Technical SEO ensures your website is structured and configured in a way that makes it accessible and understandable to search engines. It focuses on behind-the-scenes elements that improve crawling, indexing, and overall website performance. A well-optimized technical foundation lays the groundwork for other SEO efforts to succeed. A critical component of technical SEO is optimizing your website’s speed and mobile-friendliness. Search engines prioritize fast-loading sites that provide a seamless user experience, especially on mobile devices. Ensuring your site is responsive and performs well across all screen sizes not only improves rankings but also increases user satisfaction. Additionally, implementing a clean URL structure, proper XML sitemaps, and robots.txt files helps search engines navigate and index your site more effectively. A few additional key aspects of technical SEO are addressing issues like duplicate content, broken links, and missing meta tags, which can limit your site’s visibility. Adding structured data, such as schema markup, provides search engines additional context about your content, improving your chances of earning rich search results. Secure connections through HTTPS and regular audits to identify and resolve technical errors are also essential to maintaining a healthy website. By focusing on technical SEO, your site creates a strong, efficient framework that allows search engines to fully understand your architecture, enabling higher rankings and better user experiences.
Larry Norris, SEO, CEO, Founder
As a seasoned SEO strategist with over six years of leadership experience in top SEO agencies, I have successfully transformed the organic search performance of businesses across diverse industries. My data-driven methodology consistently delivers exceptional results, including securing top-three rankings in competitive SERPs, bettering sites' crawlability, and strengthening domain authority for enterprise clients.
Throughout my career, I have pioneered advanced SEO strategies that extend beyond traditional optimization. My expertise includes programmatic SEO, AI-driven content optimization, SEO SaaS development, and enterprise-level search strategies. I have helped clients achieve substantial growth, including:
- 500%+ increase in organic traffic for clients within a year
- Featured snippet dominance in highly competitive niches
- Multi-location SEO success for national brands
- Sustainable traffic growth despite evolving algorithm updates
My passion lies in building strategic partnerships to develop comprehensive SEO roadmaps that align with business objectives and drive measurable ROI. I prioritize transparency, data-driven decision-making, and ethical SEO practices while staying at the forefront of search evolution to ensure lasting success.
What Makes Me Different
Unlike large agencies, I offer a highly transparent and flexible SEO experience tailored to your business needs. Clients have real-time access to progress through my dedicated client portal, ensuring complete visibility into every strategy and result. I go beyond traditional SEO by developing custom software solutions that streamline website optimization and improve efficiency.
As a solo SEO strategist, I provide more value than big firms by adapting quickly, prioritizing your goals, and delivering hands-on expertise. My approach ensures measurable results, long-term search visibility, and a true partnership focused on sustainable growth.
SEO Pricing
Project-Based
Ideal For:
- Businesses seeking specific, one-time SEO projects or highly focused optimization efforts
- Need a targeted solution for a specific SEO challenge or goal
- Looking to optimize a specific area, such as technical SEO, content, or off-page
- Want expert consultating without committing to ongoing services
- Require a well-defined project scope with measurable deliverables
What Makes This Tier Unique:
This tier is designed for businesses with specific SEO needs that require expert intervention on a project basis. Whether you need a comprehensive technical audit, a content strategy overhaul, or targeted off-page campaigns, I deliver focused, high-impact results. Ideal for businesses that want to achieve a particular outcome with a clear beginning and end.
Intro-Retainer
Ideal For:
- Small businesses, startups, and local companies aiming to establish a strong digital presence
- New to SEO or lacking a consistent strategy
- Offering a quality product/service but struggling with organic visibility
- In need of technical website improvements and optimization
- Looking to invest in long-term growth with a strategic starting point
What Makes This Tier Unique:
This tier focuses on creating a robust SEO foundation for sustainable growth. It's like building your house on rock instead of sand—every step is designed to support your long-term success. Services include resolving technical issues, optimizing existing content, and developing a strategic roadmap for future growth.
Full-Retainer
Ideal For:
- Growing mid-sized businesses looking to scale their organic presence
- Already have basic SEO foundations but want quicker results
- Operating in a moderately competitive market and need to differentiate
- Have a content strategy but need support to scale it effectively
- Ready to invest in comprehensive optimization for greater impact
What Makes This Tier Unique:
This tier focuses on accelerating your organic growth by expanding your content reach and enhancing your authority. It includes increased resources for content creation and strategic link-building to boost domain authority. Think of it as moving from a walk to a jog—you'll achieve faster progress while maintaining sustainable practices.
Large-Scale Business
Ideal For:
- Established large businesses in competitive markets aiming to outperform their rivals
- Operating in a highly competitive market and need to stand out
- Targeting specific competitors to overtake in rankings
- Require a comprehensive content and link-building strategy
- Need detailed, data-driven insights to guide large strategic decisions
What Makes This Tier Unique:
This popular tier strikes the perfect balance between aggressive growth strategies and sustainable practices. It includes strategic content creation, advanced competitor tracking, and intensified link-building efforts to ensure you stay ahead in your market.
Enterprise
Ideal For:
- Enterprise businesses and large brands striving for market leadership
- Competing in a highly competitive market with a goal of becoming a leader
- Focused on maintaining and expanding your dominant market position
- Require enterprise-level or global SEO strategies and execution
- Seeking the fastest results with maximum resource allocation
What Makes This Tier Unique:
This package is tailored for businesses aiming to dominate their market. It includes large-scale content creation and strategy, aggressive link-building, priority optimization, and rapid strategy adjustments. Think of it as having an elite SEO team dedicated exclusively to your success, with substantial resources to achieve and sustain market leadership.
Aggressive Enterprise
Ideal For:
- Large enterprise organizations seeking a complete SEO transformation
- Managing multiple domains or a complex website ecosystem
- Requiring enterprise-level SEO coordination across brands or divisions
- Needing dedicated SEO resources for ongoing optimization
- Competing at the highest level in your industry
- Seeking seamless integration with your marketing and development teams
What Makes This Tier Unique:
This is the most elite offering, designed for organizations requiring large-scale SEO orchestration. You'll have priority access to Larry who functions as an extension of your organization. Think of it as having an in-house SEO department, enhanced with proven enterprise-level methodologies and tools.
At this level, I am your dedicated SEO strategic partner. I become deeply embedded in your organization, offering the expertise, resources, and execution to drive exceptional results across all digital channels, helping you achieve and sustain market leadership.
What Past Client’s Have to Say
★★★★★
Dwayne Hogan
SEO Guru, CEO
Larry Delivers SEO Results with Hustle and Drive
“I worked with Larry at a digital marketing agency in Salt Lake City in 2020 and continue to work with him on various freelance projects. Upon meeting Larry, I was immediately impressed with his drive and hustle to create valuable outcomes for his clients. Whenever anyone I meet is looking for someone who can drive SEO growth for their brand, Larry is the first person I think of.”
Sheree C.
Marketing Manager @ Day Designer
Significant SEO Growth in Just 6 Months
“Larry has helped tremendously with our site’s SEO. Within 6 months, we saw significant improvement with our organic search traffic and revenue. In addition to his expertise, Larry is also a pleasure to work with!”
David Petsolt
CEO @ Next Fractional
An Indispensable Part of Our Team's Success
“Larry and crew are amazing to work with. I learn something new every time we talk and we’re so happy to have him on “our team!”
Dustin Dluhy
CEO @ Centric Event’s & Rentals
Demystifying SEO with Expertise and Clarity
“I’ve been working with Larry for a couple of years now on several projects across several sites and business brands. He’s knowledgeable and willing to take the time to explain the “why” behind this big ambiguous and ever changing thing we know as SEO. I highly recommend!”
Emily L.
Marketing and Media Strategist @ Crocs
Customized SEO Strategies That Outshine Big Agencies
“Larry is great to work with! He is very passionate about SEO and always working to stay innovative with his strategies. He truly knows what he is talking about and is able to customize strategies to each client unlike some of the larger agencies out there. Recommend Larry for both technical SEO and content based SEO.”
Case Studies & Results
Objective:
When Beaver Construction approached Larry in 2024, they had no SEO authority, no fully developed website, and no organically ranking keywords. They needed a partner to guide their SEO strategy and help them rank locally.
Outcome:
1187% Increase in New Keyword Rankings
Secured top 5 target keywords in position 10
Active User Increase: 903%
Objective:
AT&T needed to improve the visibility of its retailer kiosk locations through organic search and local optimizations. Previously, they didn’t have a framework for maximizing search visibility via their Google Business Profile and on-site architecture.
Outcome:
2078 locations launched
2,110% users return to the site
Active User Increase: 2,9746%
Objective:
Top Shelf Aquatics needed an SEO consultant to help them rank for high-margin product keywords, optimize conversion rates, and improve site crawlability and technical SEO logic to enhance inventory turnover and redirection.
Outcome:
412.45% increase in organic revenue
423.53% increase in organic sessions
Active User Increase: 38.1%
Metric Screenshots
Brands I’ve Worked With
Other Brands
RedTools
RedTools simplifies your SEO strategy and workflow by addressing your core needs as an SEO professional. It helps you save valuable time, so you can focus on other priorities—whether that’s managing more projects or diving into creative tasks.
Visit RedTools
Zeforis
Zeforis is a work management platform that helps your business improve customer engagement and collaboration. It integrates seamlessly with your brand, giving your team the tools they need to work more efficiently and achieve better results.
Visit Zeforis
Let's Get Started
Book a complimentary 15-minute meet-and-greet call to discuss your current SEO performance and define your short- and long-term goals. Together, we’ll identify key opportunities, address weaknesses in your SEO and content strategy, and outline actionable solutions to improve your rankings, traffic, and overall digital presence. Unlike traditional agencies, I provide full transparency and develop a customized SEO strategy tailored to your specific needs and where your site currently stands. Let’s create a scalable SEO roadmap designed for sustainable growth.
Address: 460 W 50 N 5th Floor, Salt Lake City, UT 84101
Phone Number: (480) 269-6070
Email: larry@larrynorrismarketing.com
Service Areas:
Salt Lake City, South Salt Lake, Murray, Holladay, Millcreek, Cottonwood Heights, Midvale, Sandy, Draper, West Jordan, South Jordan, Riverton, Herriman, Taylorsville, Kearns, West Valley City, Magna, Bountiful, North Salt Lake, Woods Cross, Centerville, Farmington, Kaysville, Layton, Syracuse, Clearfield, Roy, Ogden, South Ogden, North Ogden, Pleasant View, Lehi, American Fork, Highland, Alpine, Pleasant Grove, Lindon, Orem, Provo, Springville, Spanish Fork, Mapleton, Payson, Santaquin, Saratoga Springs, Eagle Mountain.
My approach to SEO is uniquely built around what we know works and what we know doesn’t work.